Most entrepreneurs see the value in creating engaging or awesome content, the importance of selecting a good web host often takes a back seat. Most smart business owners use websites and blogs to interact with existing customers and reach potential customers. While most of these entrepreneurs see the value in creating great content, the importance of selecting a good web host is often overlooked. In my experience in the field and with clients, most small businesses end up making the wrong choice at first because they don’t properly assess their needs. In this article, I will share with you why choosing the best web hosting is important for business.
What is Web Hosting?
When you build a website, you basically create a bunch of different files sometimes locally on your computer. If you don’t have a personal server, the files must be stored somewhere to be accessible over the Internet. So you pay a host to host these files for you on one of their servers. This is the monthly fee that you will pay to the hosting company.
Even better, when you host your files on a hosting company‘s web server, they’re available 24/7, so your website will always be accessible on the internet.
Your host is also responsible for server maintenance, updating software and hardware, troubleshooting, etc. As you can see, there is a huge operation behind getting your website online.
What happens when you make the wrong accommodation choice?
One of the most important priorities of a business is to maximize profits. If you think choosing the wrong web hosting can’t negatively affect your income, think again. Here are what can happen when you don’t choose the best web host for your needs:
Negative effect on your SEO : The goal with content marketing is to rank well in search engine results so customers can find you easily. If your site is repeatedly down when search engines attempt to visit it, then your rankings will be affected. Apart from downtime, many SEO experts believe that slow websites can also hurt your rankings. And especially for Google which the most popular search engine, Google does not tolerate slow sites.
Also Read: Spot and Avoid a Scam Website
Your choice of web host will influence the overall success of your website. It may not seem like a big deal, but choosing a poor quality web host can harm your site in various ways as mentioned above.
Here are some of the biggest influences your web hosting provider will have on your site:
1 – The security of your site is at stake
Website security is often easily overlooked and is usually something you only think about once it’s too late. However, just like you buy alarm systems for your home or offices or your accident insurance. You’ll want to invest in proper security measures before anything serious happens. your website, such as firewalls, security extensions, updating your site software, etc.
But none of that will matter if your host doesn’t prioritize security. It’s like having the best security system in the world for your home, but then you leave the front and back doors wide open.
2 – You will need assistance
When your site goes offline or even stops working altogether, you will need assistance and as soon as possible. Sometimes this is due to an error on your part, such as changing your site’s code and taking it offline. But, on occasion, it can also be due to your host.
Whenever an issue like this arises, you’ll want to have a dedicated support team to help you out. Trying to fix site issues yourself can be quite complicated. Especially if you don’t have any technical skills you can rely on.
3 – Increase sales or marketing
If you rely on your website to advertise your business or sell products. So every minute your site is offline is costing you a lot of money. There are various reasons why your site may go offline or crash.
If your site is consistently offline with no errors on your part. It might be time to upgrade to a better hosting plan, or even switch hosting providers altogether. When choosing your host, you should not just read what is written on their site. But read the reviews of other customers on Trustpilot to get a clear idea of the reputation of the host.
4 – Performance of your site and SEO
Your site’s loading speeds and overall performance correlate with your search engine rankings. If your site takes too long to load on a browser, the fewer visitors you will have. And in addition, search engines like Google only privilege fast sites
If you’ve taken the time to optimize your own site and still find it too slow. It’s probably time to change hosts. Your site may simply be generating too much traffic for your current hosting plan. But if it’s consistent, you’ll usually get an email from your host talking about an upgrade to your plan.
5 – The content of your site will be secure
It’s unfortunate, but sometimes loss of files can happen. Perhaps you have decided to host your site with a brand new host that ends up closing its doors. Or maybe the host’s backup protocols have failed and all of your site’s backups are lost. Yes it can and does happen often. I have already lost one of my websites once and believe me, it hurts a lot to lose its data.
6 – Understand the different hosting packages available
It should be noted that there are different web hosting packages available. Such as shared, VPS (virtual private server), dedicated and managed web hosting.
You can read more about it in this article . It’s always good to do some research, so you choose the best option for your needs. A tip for you, for your e-commerce sites, I recommend VPS for better. LWS is the best web host based in France. They have a better reputation, efficient servers and affordable prices.